Murdy Outdoors is a family-owned hunting experience that seeks to provide every client with an unforgettable hunting experience.
Team
Sole Product Designer 1 Software Developer
Responsibilities
UX Design Design System Prototyping Branding
Duration
Mar 2025 - April 2025
Software
Figma
Client Goals
Embrace the brand throughout the website
Create a booking process
Prioritize usability and readability
An example of how profiles should operate
Deliverables
High-fidelity prototype
Style guide for brand assets
Mini-design system for future iterations
Design Considerations
Mobile-first website that prioritizes way finding through consistent styles.
An intuitive booking system for hunting reservations.
Leveraging Nielson Norman Group’s usability heuristics through the design.
Let’s put it all together!
Proposed designs and features
Core Feature
Homepage Structure
Murdy Outdoors is incredibly passionate about what they do and how they can spread that passion to others. I wanted to ensure their homepage encapsulated that.
The homepage acts as a starting point for users to dig deeper and explore on their own.
I leveraged the incredible images provided by the client to help illustrate the allure of hunting.
Core Feature
Hunt Reservations
This section of site displays all of the available reservation packages with Murdy Outdoors. Each hunt has a detailed page that informs clients of what each experience will have.
The detailed pages incorporate images taken from the hunt and reviews for prospective clients to view.
Core Feature
Booking a Hunt
I worked with the developer to understand all the information they would need from clients to book their hunt.
This form acts as a request for confirmation, allowing the team to incorporate this section into their workflow seamlessly.
New Feature
Profile & Previous Hunts
To encourage return clients, I encouraged the creation of a “Profile” that would facilitate reservation changes, cancellations, and reviews.
Additional Deliverable
Components & Design System
I create a style guide and design system to establish consistency for the website as they continue to grow and iterate.
This guide includes typography, color and uses, navigation components, cards, and spacing.
